This free YouTube sponsorship rate calculator helps you set a starting quote. It is for a video on your own channel. Pick your niche, add your recent views, and enter the deal terms.
You can use it for any YouTube niche. Start with results from past sponsor videos when you have them. If you do not, use normal views and an open CPM. They are a guide, not a final call on your value.
Get the full brief before you set a final rate. Then price the work, rights, and limits the brand wants.
Build your starting quote
Start with your niche and recent views. Then add each term that adds work or risk.
Use this for a sponsor message on your YouTube channel. A video made for the brand's own ads or posts is a new job. Quote that work and its use rights on their own lines.
You can change any CPM. The niche menu gives you a place to start.
The finance and business range uses Creators Agency deal data. The other ranges are basic guides. They are not fixed rates or a market promise.
Other or not sure starts at $15-$25 CPM. Change it if you have better proof from past deals.
Creators Agency Sponsorship Rate CalculatorPublic-data lookup component
Look up normal views from YouTube
We find up to 20 recent long videos that fit the rules. We pick the newest 10. Check the list, swap any poor match, and use the median in the tool.
The public channel reference is sent to Creators Agency’s server and the YouTube Data API only when you use lookup; public results may be cached for roughly 30 hours. Your CPM and deal-term inputs stay in this browser.
Uses YouTube API Services · YouTube Terms of Service · Google Privacy Policy
Independent Creators Agency calculation: Public view counts come from YouTube API Services. The median, average, and sponsorship estimate are calculated by Creators Agency; these derived metrics and financial estimates are not sourced from, published by, endorsed by, or approved by YouTube or Google.
This is your full starting price. It covers the terms you chose. Check each line below.
| Price part | Low | High |
|---|---|---|
| Starting price from views | $1,200 | $2,000 |
| Full-video added fee | $0 | $0 |
| Creator fee | $1,200 | $2,000 |
| Content use rights | $0 | $0 |
| Rival-brand limit | $0 | $0 |
| Full starting quote | $1,200 | $2,000 |
- Other or not sure starts with an editable $15-$25 CPM setting.
- An integration uses the view price before deal terms.
- The brand may not reuse this content outside your YouTube channel.
- You may still work with rival brands.
Independent financial estimate: Creators Agency calculates this result from the inputs shown. It is not sourced from, published by, endorsed by, or approved by YouTube or Google.
Use the number in a real conversation
A good rate starts with a clear plan. Copy a note below. Then make it sound like you.
Ask for the brief
Use this when a brand asks for your rate before it explains the work.
Thanks for reaching out. Can you send the full brief before I quote? Please include the brand and goal. What do you need me to make? When is it due? Please add the talking points and review steps. I also need the use rights and any rival-brand limits. Once I know the full job, I can send a clear quote.
Send a starting quote
Use this once you know the work, rights, and due date. Run the tool again if the deal changes.
Thanks for the brief. My starting quote for this deal is $1,200-$2,000. That covers one mid-roll that I make and post on my YouTube channel. It does not include content use rights. It does not include rival-brand limits. If the work, rights, or deadline changes, I will update the quote.
Send a full quote email
Use this once you know the work. Replace each [bracket]. If the brand needs one fixed fee, pick it before you send the note.
Hi [name], Thanks for the brief. My starting quote is $1,200-$2,000. It covers one YouTube mid-roll. I will make and post it on my channel. My normal views are [add median]. The quote does not include content use rights. It does not include rival-brand limits. If the work or rights change, I will update the fee. Best, [your name]
Update the calculator before you copy the quote.
See how we found this price
First, divide normal views by 1,000. Then multiply that number by your CPM. This gives the base price. Add the full-video fee, use fee, and rival-limit fee. The sum is your full quote. You enter all added fees in dollars. The tool uses no hidden rate or fee per month.
The result is a starting quote. It is not a set market price or a sure offer. You and the brand set the final fee. Ask a lawyer or tax pro about legal or tax questions.
Use the calculator after you get the brief
A brand may ask for your price before it sends the brief. You do not need to set a final fee yet. Ask what it needs first.
- Get the brief and make sure the brand fits your audience.
- Use the median of 10 recent long videos that fit the rules.
- Pick the closest niche. Change the CPM if past deals give you a better one.
- Pick a mid-roll or full sponsor video. Add use rights and rival-brand limits if the brand asks for them.
- Send a clear starting quote that says what is included.
Ask for these details before you quote
- Name the brand and product.
- Ask what the brand wants viewers to do.
- List what you need to make and post.
- Get the due date and review steps.
- Ask if the brand wants paid use or reposts.
- Name the rival brands you must avoid. Add the time limit.
- List extra posts, edits, travel, or other work.
- Write down when and how the brand will pay you.
Use a real view number
Skip one viral hit. Do not use your sub count. Brands care more about how many people may see the ad.
Start with recent public videos. Each one must be over 3 minutes long. Skip live streams. Wait at least 30 days after each post. Pick 10 videos that are a fair match, then use the median. The lookup shows up to 20 choices. You can swap an off-topic post, a prize draw, a collab, or any other poor match.
Past sales can move the final fee. So can sign-ups, steady views, viewer country, and brand fit. Add strong past ad results to your pitch. They often say more than a big sub count.
How the niche setting works
The niche menu does not set your value. It gives you a place to start. You can change the low and high CPM at any time.
Finance and business has its own data. Creators Agency helped with more than 4,000 sponsored deliverables from 2021 through July 2026. About 75% were finance or business YouTube mid-rolls. More than 95% were U.S. campaigns. About 90% of those mid-roll deals had a CPM from $50 to $200. That is why the tool starts with this range.
The other niche ranges are basic guides. Use them when you have no past deal to compare. They do not come from Creators Agency deal data. They are not a promise from the market.
Keep every extra fee separate
This tool gives you a starting fee for the ad. Add one full fee for each right or limit. There is no hidden rate or fee per month. Price extra posts, big edits, travel, or a brand-only asset as new work. Do that once the job is clear.
Clear lines make the deal easy to read. If a brand cannot meet the full fee, change the work or terms. You do not have to give work away.
A good price helps both sides
The best deal is more than a big fee. It should pay you fairly. It should help the brand meet a real goal. It should also protect your viewers' trust.
No tool can tell each brand what your channel is worth. Use the result to start the talk. Ask what the brand needs. Tell it how you can help. Aim for a deal you would do again.
A sponsor video and a brand asset are different
This tool is for a sponsor message in a video on your channel. The brand pays for your work and your reach.
A video for the brand's own ads, site, or posts is a new job. Price your time and edits. Set a fee for how the brand may use the work and for how long. Do not use a normal sponsor CPM for that job.
Set a long-form rate and a Shorts rate
Long videos and Shorts are not the same ad spot. Keep a starting rate for each one. If you can use YouTube Creator Partnerships, you can set one suggested fee for long videos and one for Shorts.
Use this tool as one input. Then update your fees as you learn what your own ads and deals are worth.
Want simple help with brand deals? We share tips for creators on rates, contracts, and offers. Follow Creators Agency on Instagram.
Frequently asked questions
How much should I charge for a YouTube sponsorship?
Start with typical views, a CPM that fits your niche, and whether the deal is an integration or a dedicated video. Enter the total dollar premium for a dedicated video, usage rights, and exclusivity instead of relying on hidden percentages. Use the result as a starting quote after you know all the work and terms.
Should I use subscribers or typical views?
Use the median of exactly 10 recent public videos that are over 3 minutes, not livestreams, and at least 30 days old. Replace clearly incomparable uploads from the eligible candidate list. Subscriber count does not show how many people usually watch a new video.
Should I send a final rate before I see the brief?
No. Ask for the brand, goal, due date, talking points, approval steps, usage rights, and exclusivity first. Then you can send a clear quote for the actual work.
Can a brand reuse my YouTube sponsorship video?
Only if the deal says it can. Usage rights can be organic, paid, or both. Ask where, how, and how long the brand will use the content, then enter the total fee for that exact term in your quote.
Does this calculator work for every niche?
Yes. Pick the niche closest to your channel. The tool fills in an editable CPM range, then lets you change it. Finance and business uses Creators Agency deal data. The other settings are simple starting points, not fixed market prices.
Is this calculator for a video made only for a brand?
No. This calculator is for sponsor content that lives on your YouTube channel. If the brand wants an asset for its own ads or social accounts, quote production and usage rights as a separate job.
Put this quote into a one-page rate card.
Carry over your views and chosen fee, then add the exact brief, rights, revisions, and payment timing.
Build your rate card →