A rate card is a short price sheet. Use it after a brand likes your plan and you know the work. Put the ad fee, usage rights, exclusivity, and extra work on separate lines.
This free tool is for YouTube creators. It makes a one-page rate card you can copy, print, or save as a PDF.
First, show the brand how you can help. Wait until the brand has interest and the work is clear. Then add the fees and terms you chose.
Real deal data, not a fixed price
We checked more than 4,000 sponsored deliverables from 2021 through July 2026. A deliverable is one paid ad a creator made and posted. More than 95% were U.S. campaigns. Every deal was priced in U.S. dollars. See the finance calculator for the full data boundary.
- $50–$200CPM for about 90% of the finance and business mid-roll deals
- Near $100The median CPM in that set of real deals
- 4,000+Sponsored deliverables checked since 2021
CPM is the creator fee for each 1,000 normal views. It covers making and posting the ad. Usage rights and other terms are extra. These numbers are a guide. You and the brand choose the final rate.
Use the right tool for each job
A rate card shows prices and terms. A media kit shows your channel, viewers, and proof. The rate calculator helps with fee math.
Build your rate card
Add the work and fees you chose. You can change every suggested fee.
Your answers stay in this browser tab. If you come from our calculator, your choices are carried here once and cleared after this page reads them. We do not send what you type.
How the suggestions work
These are Creators Agency house rules of thumb for planning. They are not measured market averages or fixed rates. The tool fills them in for newer creators. Every number stays editable:
- Start a full sponsor video near 2x the mid-roll fee. Change it for the work.
- Start usage rights near 20% of the main video fee per 30 days. Change it for the channels, edits, and type of use.
- Start rival-brand limits near 10% of the main video fee per 30 days. Change it for the rival group and work you may lose.
You can change each fee. The free market sets the final rate. The tool does not know the full value of your work or promise that a brand will say yes.
Put trust before the fee
Do not take a deal that may hurt your viewers. A short fee is not worth losing their trust.
Before you share the card, check the product, the work, where the brand may use it, and which rival brands you may not work with. Make each limit clear.
Want more clear help with brand deals? We share simple tips about rates and deal terms. Follow Creators Agency on Instagram.
Frequently asked questions
What is a rate card?
A rate card is a short price sheet. It shows your fees and what each fee covers. It is not a media kit or a contract.
When should I send my rate card?
Send it after a brand likes your plan and you know the work. Do not send a rate in your first cold note. The full fee should match the full work.
How do I find my base fee?
Use the median of exactly 10 recent public videos that are over 3 minutes, not livestreams, and at least 30 days old. Replace only clearly incomparable uploads; do not remove a video just because it is high or low. Use that number in our free rate calculator. The final fee is up to you and the brand.
Are usage rights part of the base ad fee?
No. The base fee on this page covers making and posting the ad. If the brand wants to reuse your work, put the right, time, and fee on their own line.
How do I price a full sponsor video?
Our starter rule of thumb is about two times the mid-roll fee. Change it for the work, production load, and value. It is not a market average or fixed rate.
How often should I update my rate card?
Update it when your normal views or the work changes. No fixed date fits each channel. Check the card before you share it.
Need to negotiate the finished card?
Use a clear scope, protect the rights that cost you opportunities, and trade terms instead of cutting the same deal.
Use the negotiation guide →