Use the goal your team already has. For reach, compare creator fee with views. For sales, compare full cost with new customers. Add only the facts you trust.
What this tool tells you
This free tool is for brand and agency teams. Use it for one video or a set. It can pull public views. It checks your math against your own targets. It then makes a text report and a one-page brief.
One ad does not need to match all past ads. What matters is a clear plan, clear limits, and a smart next test.
A fair limit: do not ask a creator to promise sales when the brand owns the offer, site, and sales path. The creator owns the work and its bond with the audience. The brand owns most steps after the click.
This tool shows what the campaign did and what each result cost. It does not find revenue, profit, return on ad spend, return on investment, or added sales. Use our separate YouTube sponsorship ROI guide for that choice.
What to agree on first
Get these facts if you can. You do not need them all to use the tool.
Say what you want the deal to do.
Name the fact that will guide the next step.
Use one span of time for each count.
Say who will share each fact.
Join link and code sales only when the brand can match them.
YouTube views can grow for months. We often check again at 60 to 90 days. This is a rule of thumb, not a set end date. Fit the date to the goal and the sales cycle.
YouTube sponsorship performance calculator
Compare sponsor fee per 1,000 views with your target. Add clicks for traffic. Add customers, your cost target, and full cost for sales. Leave any field blank. It will not show in the report. Your form data stays in this browser. We send only pasted video IDs when you choose the view lookup.
Build a brief you can share
Pick the goal first. All other fields are optional. Each field adds only the math it can support.
The Creators Agency Decision-Ready Sponsorship Review
The Creators Agency Decision-Ready Sponsorship Review has five steps. It turns campaign data into one next move.
Say what the deal had to do.
Use one date range. Name each source.
Join only facts that fit.
Mark each guess and missing fact.
Renew, change one part, wait, or stop.
Measure the job you paid for
| Goal | Main data | Other data | What it cannot show |
|---|---|---|---|
| Reach. | Views from one time span. | Fee per 1,000 views, watch time, and audience fit. | Sales or profit. |
| Site traffic. | Unique sponsor link clicks. | Link click rate and site use. | That one video led to each visit. |
| New customers. | New customers traced by the brand. | Full cost per customer against the brand's target. | Profit or added sales. |
| Work the brand can reuse. | The files, rights, and terms. | Results where the brand runs the work. | Paid ad cost or rights value. |
How the tool does the math
The tool uses the values you add. It joins only values that can be compared.
Shows clicks as a share of views.
Clicks ÷ views × 100.
Shows the creator fee for each click.
Creator fee ÷ clicks.
Shows the creator fee per 1,000 views.
Sponsor fee ÷ views × 1,000.
Shows the gap from your fee target.
Actual sponsor CPM − target CPM.
Uses the creator fee, not the full cost.
Creator fee ÷ attributed customers.
Uses all campaign costs.
Full campaign cost ÷ attributed customers.
Shows the fee your view target can support.
Target CPM × views ÷ 1,000.
Shows the cost your customer count can support.
Target cost per customer × attributed customers.
Shows how many customers the full cost needs.
Full campaign cost ÷ target cost per customer.
Compares two counts from the brand.
Call it a sales rate only if the rules and time spans match.
Attributed customers ÷ clicks × 100.
YouTube's impressions click-through rate is about thumbnail views. Our link click rate is sponsor link clicks divided by video views. See YouTube's guide for its terms.
Who has each part of the data
The creator has the YouTube data. The brand has most post-click data. It also owns the cost and target. The brand should share its sales count and date range when rules allow it.
| Data | Who has it | What to write |
|---|---|---|
| Views, watch time, and audience facts. | The creator in YouTube Analytics. | The count and report date. |
| Unique sponsor link clicks. | The brand or its link tool. | The count from the same span as views. |
| New customers tied to the deal. | The brand in its sales data. | The brand count and match window. |
| Full campaign cost. | The brand. | The costs that are in the sum. |
| Creator fee. | The brand and creator. | The fee paid for these videos. |
Do not use a fake benchmark
No one rate is good for all deals. Compare the same goal, product, market, video type, ad spot, offer, cost base, and time span.
Fee-based results use only the creator fee. Full cost per customer uses all brand costs. These facts do not prove return on investment. They also do not set a fair creator fee. Use our YouTube sponsorship rate calculator for price help.
A made-up practice example
The sample adds a $5,000 creator fee. It adds 62,500 views. The full cost is $8,000. The brand has traced 80 customers. The sponsor fee is $80 per 1,000 views. That is $20 below the made-up $100 target. Full cost is $100 per customer. That is $25 below the made-up $125 target. These facts only show the math. They are not a benchmark or real results.
What long-term tracking can show
Our public Coursera and Shane Hummus case study tracks 38 videos over 53 months. Brand data showed 546,461 clicks and 24,744 sales. It showed $1.35 million in tracked purchase value.
One buyer may appear more than once. We do not know if each click came from a new person. The case does not give one set of fees, views, and watch data. So it is not sample data for this tool. It does not prove profit, return on ad spend, or return on investment.
Check watch time on its own
This tool covers views, clicks, new customers, target gaps, and cost. Watch time asks where people stayed or left.
Use our YouTube audience retention guide for that check. Do not mix its score into the math above.
Set up a link the brand can track
A brand can add UTM tags to its link. The tags name the source and deal in web data. Google says the names are case-sensitive. Use the same case each time. Here is one simple plan.
- utm_source: Use the creator or channel.
- utm_medium: Use the type of traffic.
- utm_campaign: Use the deal or launch name.
- utm_content: You can name the video or ad spot.
Read Google's UTM guide before you make the link. Test the link before the video goes live. Test it once more when it is live.
Use a sponsor link and code when you can. Join link and code sales only when the brand can match them. If it cannot, show each count on its own. Do not subtract a guess.
How to measure many YouTube creator deals
A brand may run many creator ads at once. Use the same setup for each ad. This makes the review fair.
- Give each creator, video, and ad spot its own ID.
- Use the same field names in every report.
- Check results at the same age.
- Keep each raw count next to its rate.
- Mark data as missing when it was not shared.
- Split results when the deal terms are not the same.
For the full group, add all unique link clicks. Then divide that sum by all views. Do not take a plain mean of each creator's rate. A small video and a large one should not have the same weight.
Group link click rate = sum of each placement's reported unique link count ÷ all video views × 100.
Say what the data cannot prove
Tracked data has gaps. A viewer may see the ad and buy later. They may use a new device. They may miss the link or code.
That is why we say “customers traced by the brand.” We do not say “customers caused by the campaign.” Google's credit guide shows how a data tool may give credit across a buyer's path.
A rise in brand search can be a clue. It does not prove that one ad drove the rise. A sale, news story, or other ad may have helped.
Do not turn a gap into a guess. Say what you know. Say what you do not know.
Views, watch time, percent watched, likes, comments, and shares come from YouTube Analytics. YouTube also gives a retention graph.
The tool uses the formulas on this page with the data you add. Creators Agency sets the way those results are named and compared. It also sets how they lead to a next step.
The UTM notes come from Google Analytics help. We checked the sources and method on July 21, 2026. This guide does not promise a result.
Pick one next step
- Renew when the results fit the goal and the creator still fits.
- Change one part when the fit is sound but the offer, page, ad spot, or tracking needs a test.
- Wait or fix the data when the sales window is still young or a main fact is missing. Set an owner and date.
- Stop this setup when the fit, trust, cost, or plan is wrong. You can test a new kind of deal later.
Good advice needs pushback. Strong reach is not enough if the ad lost trust or drove viewers away.
Common questions
Match the measure to the goal. For reach, track views and sponsor fee per 1,000 views. For traffic, add unique sponsor link clicks. For sales, add new customers that the brand can trace to the videos. Add full campaign cost too. Leave a field blank if it does not fit.
It can find sponsor fee per 1,000 views, the gap from your target, link click rate, fee per click, and cost per customer. It can also find the views, fee, cost, or customers needed to hit a target. It can pull current public views for up to 10 videos. It then makes a text report and a one-page PDF. It does not find revenue, profit, return on ad spend, return on investment, or added sales caused by the campaign.
Divide unique sponsor link clicks by video views. Then multiply by 100. Use views and clicks from the same time span. Call this link click rate. YouTube uses click-through rate for a different thumbnail measure.
There is no one good rate for each deal. Compare the same goal, product, market, video type, ad spot, offer, link, and time span. Here, link click rate means unique sponsor link clicks divided by video views. It is not YouTube's thumbnail click-through rate.
The brand should share the agreed top-line result if policy and privacy rules allow it. If it does not, leave the customer and cost fields blank. Do not guess a missing brand result. Do not treat it as zero.
Set an early check and a later check before the video goes live. For YouTube videos that keep getting views, 60 to 90 days is a useful Creators Agency rule of thumb. It is not a set end date. Fit the date to the goal and the sales cycle. Put the exact date on each report.
No. Performance tells you what took place, such as views, clicks, and new customers traced by the brand. Return on investment asks if the money earned was more than the money spent. Keep revenue, profit, and return on ad spend in a separate report.
Decide what to renew, change, or test next.
Bring your campaign goal, budget, current results, renewal question, and proposed roster. We will help you turn the evidence into a practical next campaign plan.
Review My Creator Campaign →