A good pitch shows one clear way you can help one company. Start with a fact you saw. Link it to a need your viewers have. Add one fact that shows you can do the work. Then ask if the company wants to talk about the plan.
Do not start with your rate. First, get a yes to the plan, or a sign that the company wants to learn more.
Reviewed by Apple Crider, CEO of Creators Agency.
- Know what your pitch must do
- Put trust first for money tools
- Use four clear steps
- Build your pitch plan
- Follow up with care
- Wait to talk about your rate
- Pick your next guide
What a brand pitch must do
A pitch is not a long note about you. It is a small plan for one company.
The plan should answer four things:
- What did you see at this company?
- What need do your viewers have?
- What can you make that may help?
- What fact shows that you can do it?
Your idea may be simple. You may see that the company has no clear YouTube video about its tool. You may see that no video shows how it is different from a top rival. You may know that your viewers would care about the tool. You may also be able to make a video clip the company could use in a paid ad.
Pick the idea that gives the company the most use and keeps the trust of your viewers.
For money products, trust comes first
Money tools can affect a viewer's life. Pitch one only if you can stand behind it.
- Say what you know. Do not guess.
- Use proof that is true and safe to share.
- Do not promise a sale.
- Say why the tool may help your viewers.
Use four clear steps
Read its site. Watch its videos and ads. Look at public job posts and new tools.
Look for one clear thing you can add. Keep the idea tied to that company.
Put your key fact in the note. Do not make the person open a link to find it.
Ask if the plan fits. You can talk about the full work and rate after there is interest.
Your proof can be the usual views on at least 10 steady videos. It can be a safe past result. It can also be a clear fact about who watches you. Use facts that you can check.
A creator sees that a money tool has no plain YouTube video that shows how it is different from a top rival. The creator's viewers ask about that choice. The creator plans a side-by-side video and says that 12 past videos on the topic had steady views. They ask if the team wants to talk about the plan.
No real company or creator is in this example.
Build your company pitch plan
This worksheet makes a plan. It does not write an email for you. Use the email guide after your plan is clear.
Company value worksheet
Your answers stay on this page. The tool does not send or save what you type.
Follow up with care
If there is no reply, wait two days. Send a short note with one new fact or idea. Try at least four follow-ups. Then pause.
You can come back when you have a new reason to reach out, a new video idea, or new proof. Do not send the same note each time. Do not try to make the person feel bad.
Use our follow-up guide when you need a short note.
Wait to talk about your rate
Do not share a rate until the company likes the plan, or at least wants to know more. The full fee should match the full work.
Ask what the company wants you to make and post. Ask where the company wants to use your work. Ask if you must avoid work with similar brands. Ask about due dates and edits. Then you can talk about a fair fee.
Our rate guide and calculator can help when the work is clear.
What to do next
Look for a public sign that the company may be active, such as a recent creator ad or a new product. Treat it as a clue, not proof of budget.
Find the person who runs creator or partner work. If you cannot find them, ask who does.
Save the company, person, public sign, last note, and next date in the free brand deal tracker.
- Find a good company. Start with viewer trust and public facts.
- Find the right person at the company. Reach out to one person first.
- Build a proof note. Use at least 10 steady videos.
- Watch for a company sign. Use the company's own signs.
- Write the short note. Use our email guide.
Frequently asked questions
What should I put in a sponsor pitch?
Show one clear way you can help that company. Say what you saw, why your viewers fit, and what you want to make. Add one fact that shows you can do the work.
Should I share my rate in the first pitch?
Wait to share a rate. First, make sure the company likes the plan or wants to know more. Then set the fee from the full work and deal terms.
How often should I follow up?
Wait two days between notes. Try at least four short follow-ups. Add one new fact or idea each time. Then pause and come back when you have a new reason to reach out.
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