You do not need a media kit to start a brand talk. You do need clear proof.
Use at least 10 recent videos that had time to grow. Keep videos that match your normal work. Leave out one-off highs, lows, and videos that are too new. Then share the average in a short proof note.
Reviewed by Apple Crider, CEO of Creators Agency.
- Put proof before design
- Pick a fair video set
- Build your proof note
- Use the note in a pitch
- Know when to make a kit
- Pick your next guide
Put proof before design
A media kit can help later. It is not the first thing you need.
Your first note should make the fit easy to see. Say who you help. Share the usual views on a fair set of videos. Add one fact about your viewers. Then share one idea for that company.
Put the key facts in the note. Do not make the reader open a link just to learn your usual views or who watches you.
You can link to your channel after the facts. A link helps the person check your work. It should not hold the main proof.
Pick a fair set of videos
Your average only helps when the videos are much alike. Check these four things:
A larger set gives a more fair view than one or two good videos.
Use videos that had time to reach most of the views you expect.
Use the same main type of video, topic, and place on your channel.
Do not count a one-time hit, a rare low, or a video that is too new.
Do not keep only your best videos. The set should show what a new brand can often expect, not the best day your channel has had.
A tax creator checks 12 older tax videos. One was a rare big hit. One was a live stream that did not match the other videos. The creator leaves both out. The 10 videos left are close in topic, type, and age. The tool uses those 10.
No real creator or brand is in this example.
Build your proof note
Paste one view count on each line. The tool will find the average and the middle result. It will not choose your video set for you.
Brand pitch proof note builder
Your answers stay on this page. The tool does not send or save what you type.
Use the note in your first pitch
Put the proof note after your company idea. Keep it in the pitch so the reader can see the facts at once.
Do not add a rate yet. First, make sure the company likes the plan, or wants to learn more. Once the work is clear, you can talk about the fee and terms.
Use our company pitch worksheet to find the idea. Then use our email guide to turn the idea and proof into a short note.
When a media kit starts to help
Make a full kit when a brand wants more facts in one place. A kit can help when you have more than one show, more than one type of ad, past work you can share, or a set of viewer facts that need more space.
Keep the kit simple. Show your usual views, who watches, what you make, past work you can share, and how to reach you. Do not hide key facts in charts that are hard to read.
Read what to put in a YouTube media kit. See our three clear examples. Then use our free media kit builder to make the file.
What to do next
- Find your company idea. Show one clear way you can help.
- Watch for a company sign. Use a public sign to make the pitch timely.
- Find the right person at the company. Use a public work email or page.
- Write the first note. Keep the idea and proof in the message.
Frequently asked questions
Do I need a media kit for my first brand pitch?
No. A first pitch can use a short proof note. Share who you help, the usual views on at least 10 steady videos, and one clear idea for that brand.
Which videos should I use for my view count?
Use at least 10 recent videos that have had time to grow. Keep videos that match your usual work. Leave out one-off highs, lows, and very new videos.
Does the proof note tool save my data?
No. The tool runs in your browser. It does not send or save what you type.
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