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The 2026 Finance 50

The Creators Agency Finance 50

Fifty YouTube creators making finance clearer, more useful, and more human, organized by specialty for viewers and marketers.

Reviewed July 16, 2026Public YouTube dataNo paid inclusion
The 2026 Finance 50 graphic
What we value

How the Finance 50 Was Chosen

Creators Agency chose 50 creator-led channels that make money topics more understandable, useful, and honest about tradeoffs. The honorees have a clear point of view, respect their audience, and add something distinct to the finance conversation. Reach helped us understand scale, but it did not decide who belonged.

Organized by specialty, not ranked from 1 to 50.

50 creators shown
Finance specialty · 11 creators

Personal Finance & Wealth Building

Clear, practical channels about saving, spending, building wealth, and making better financial decisions in daily life.

Mark Tilbury
Personal finance

Mark Tilbury

8.6MSubscribers
2.5MAverage views

Mark Tilbury teaches beginner investing, money habits, side hustles, and wealth-building through visually direct lessons built around memorable rules and real-world examples.

What we appreciate about their work Mark has a knack for meeting younger viewers at the exact moment money starts to feel consequential. One week he is testing AI dropshipping and showing the raw result; another, he is explaining which upgrades are worth making once income rises or how he is changing his own investing because of AI. The pace is lively, but the recurring message is patient: build skills, watch your habits, and give compounding time to work.

Content topics
wealth buildinginvesting basicsmoney mindset
Potential partner categories
Consumer fintechInvesting appsFinancial educationCareer tools
Jaspreet Singh of Minority Mindset
Personal finance

Minority Mindset

2.5MSubscribers
110KAverage views

Jaspreet Singh's Minority Mindset connects economic news, investing, taxes, housing, and wealth-building through energetic explanations that keep returning to individual decisions.

What we appreciate about their work Jaspreet approaches the economy like a conversation viewers should be allowed into. His work on reserve currencies, the end of cheap money, Fed policy, and the "great unwind" shows how quickly he can connect a large economic shift to the question his audience is already asking: what should I understand before I act? The urgency is real. Even so, he keeps returning to ownership, preparation, and thinking independently.

Content topics
economic newsinvestingwealth building
Potential partner categories
Investing platformsEconomic researchBankingFinancial education
Erika Kullberg
Personal finance

Erika Kullberg

2.3MSubscribers
75KAverage views

Erika Kullberg is an attorney and financial educator whose channel covers consumer rights, career decisions, money psychology, and conversations with expert guests.

What we appreciate about their work Erika notices the parts of money that live outside a spreadsheet. Her interviews have moved from money trauma and choosing work you do not hate to airline law, brain health, and a teacher's career pivot. That range feels coherent because she keeps asking what people need to know before a choice changes their time, rights, or financial future. Her legal eye is present, but so is a genuine curiosity about how people build a life.

Content topics
consumer rightssavingcareer and money
Potential partner categories
Consumer financeLegal technologyBankingCareer tools
Marko of WhiteBoard Finance
Personal finance

Marko Whiteboard Finance

WhiteBoard Finance

1MSubscribers
34KAverage views

Marko's WhiteBoard Finance channel explains personal finance, investing, retirement, debt, and economic news through diagrams, worked examples, and step-by-step frameworks.

What we appreciate about their work Marko understands that a whiteboard can slow money down. Whether he is mapping the three numbers behind early retirement, an eight-step route out of debt, or what changes after the first $100,000, he gives viewers a visible structure they can pause and revisit. There is a reassuring continuity to the channel: the headlines change, but the work still comes back to learning the math, building a system, and making fewer expensive mistakes.

Content topics
personal financeinvesting basicseconomic news
Potential partner categories
Financial educationInvesting appsRetirement toolsBanking
Vincent Chan
Personal finance

Vincent Chan

982KSubscribers
130KAverage views

Vincent Chan explores financial independence, saving, investing, banking, and intentional spending through polished explainers centered on the choices of everyday life.

What we appreciate about their work Vincent pays attention to the ordinary decisions that quietly shape a financial life. He has examined how much cash is too much for one bank, why bonds matter, which purchases have stopped feeling worth the money, and the habits that helped him save $100,000 by 24. The polish never crowds out the personal point of view. His channel gives viewers room to think about what "enough" means alongside the mechanics of saving and investing.

Content topics
financial independenceinvesting basicscareer
Potential partner categories
Personal finance appsInvesting platformsCareer servicesBanking
Gabe Bult
Personal finance

Gabe Bult

838KSubscribers
135KAverage views

Gabe Bult connects minimalism, intentional spending, personal discipline, and wealth-building in videos about owning less and directing money toward what matters.

What we appreciate about their work Gabe talks about money as if every dollar shares a room with your habits, possessions, and attention. That point of view comes through in his minimalist paycheck routine, his plea to own less, his "buy nothing" rebellion, and his honest look at passive income. Those subjects could feel severe in other hands; Gabe treats them as an invitation to decide what is actually worth carrying. His channel recognizes that financial breathing room can begin with subtraction.

Content topics
money habitsminimalismwealth building
Potential partner categories
Budgeting toolsFinancial wellnessProductivitySustainable consumer brands
Justine of Debt Free Millennials
Personal finance

Debt Free Millennials

116KSubscribers
24KAverage views

Justine Nelson's Debt Free Millennials pairs debt-payoff guidance and budgeting systems with candid audits of the real financial choices facing younger households.

What we appreciate about their work Justine gives people room to explain how they got here before asking how they move forward. Her audits make the consequences of debt visible, while her student-loan guides and payoff comparisons give viewers something concrete to do next. The format preserves their dignity: people are more than the number on the screen, and their plan has to fit the life they actually live.

Content topics
budgetingdebt payoffcouples money
Potential partner categories
Budgeting appsDebt solutionsBankingFinancial wellness
Sarah of Budget Girl
Personal finance

Budget Girl

100KSubscribers
13KAverage views

Sarah Wilson's Budget Girl documents budgeting, net worth, frugal living, house hacking, side hustles, and the changing money decisions of her own life.

What we appreciate about their work Sarah has let viewers see the long middle of a financial life, including the stretches between dramatic milestones. Her budget and net-worth updates sit beside tenant trouble, pantry projects, wedding planning, and side hustles that worked or failed. The breadth feels honest because money is never sealed off from the rest of life. Even as her circumstances change, she keeps returning to real numbers and the question of what a good life can look like on an ordinary income.

Content topics
frugalitybudgetingnet worth
Potential partner categories
Budgeting toolsHousing servicesBankingFrugal living
Humphrey Yang
Personal finance

Humphrey Yang

2.1MSubscribers
209KAverage views

Former financial advisor Humphrey Yang uses visual explainers, comparisons, and everyday scenarios to cover investing, retirement, taxes, credit, spending, and broader economic questions.

What we appreciate about their work Humphrey has a gift for finding the visual or comparison that makes a big money question feel discussable. His videos sort financial strategies by income, map retirement approaches, compare 401(k) balances by age, and even roast subscriber portfolios with Graham Stephan. He can move from a car-financing mistake to a broad economic story without losing the viewer who came for the basics. The tone stays friendly and treats the first question as worth asking.

Content topics
visual explainersinvesting basicsconsumer finance
Potential partner categories
Consumer fintechInvesting appsBanking and creditMoney tools
Christine of Frugal Fit Mom
Personal finance

Frugal Fit Mom

687KSubscribers
60KAverage views

Christine's Frugal Fit Mom channel puts household budgeting on camera through grocery hauls, pantry challenges, meal planning, fitness, and the realities of feeding a family.

What we appreciate about their work Christine lets the budget meet real life in the grocery aisle and the kitchen, where prices change, plans go sideways, and people still need dinner. She has tracked every haul for a month, cooked from the pantry for a week, and tested what seven days of dollar-store food really feels like. Those experiments make her advice tangible, but the deeper appeal is her lack of pretense. Frugality here includes nutrition, pleasure, and the occasional imperfect tradeoff.

Content topics
grocery budgetingfrugalityfamily finance
Potential partner categories
Groceries and retailFamily budgetingMeal planningHousehold brands
George Kamel
Personal finance

George Kamel

600KSubscribers
144KAverage views

George Kamel brings Ramsey's debt-free framework to spending, saving, housing, retirement, and consumer traps, with quick humor and an unmistakably skeptical eye.

What we appreciate about their work George has a knack for finding the financial story hiding inside ordinary American habits. He can turn Nashville truck payments, expensive weddings, or things he refuses to buy into a funny but pointed look at how quickly normal spending becomes a burden. His skepticism is consistent, and he is comfortable telling viewers exactly where he disagrees. That conviction gives familiar budgeting lessons more bite without making the people caught in those choices the punchline.

Content topics
debt-free livinghousingmoney myths
Potential partner categories
Budgeting appsDebt solutionsBankingFinancial education
Finance specialty · 11 creators

Investing, Markets & Financial Analysis

Portfolio-led creators and expert analysts covering public companies, funds, valuation, economics, tax strategy, and long-term investing decisions.

Brian Jung
Investing & analysis

Brian Jung

2.1MSubscribers
125KAverage views

Brian Jung covers investing, cryptocurrency, artificial intelligence, credit cards, and wealth-building through personal strategy videos, research walkthroughs, and beginner-oriented tutorials.

What we appreciate about their work Brian is unusually willing to put his own thinking on the table while it is still evolving. He has walked viewers through his full research system, the way he is approaching crypto and AI, and how money made him happier, along with the mistakes he would not repeat. That mix of conviction and self-correction gives the channel its pull. He shares the bet, but he also shows the work and the person behind it.

Content topics
digital assetsinvestingcredit cards
Potential partner categories
BrokeragesInvesting appsCredit cardsFinancial technology
Joseph Hogue
Investing & analysis

Joseph Hogue

Let’s Talk Money! with Joseph Hogue, CFA

752KSubscribers
34KAverage views

Joseph Hogue, CFA, covers stocks, ETFs, dividends, portfolio construction, and market strategy with a research-driven approach for people managing their own investments.

What we appreciate about their work Joseph lets viewers follow an investment idea from the first question through the portfolio decision. In the span of a few weeks, he might compare ETFs, unpack a common investor mistake, examine a beaten-down stock, and explain the market theme behind a portfolio choice. He keeps returning to what an investor is buying, why the market might disagree, and the role it could play alongside everything else.

Content topics
stock analysisdividendsETFs
Potential partner categories
BrokeragesMarket researchETF providersPortfolio tools
Mark Roussin
Investing & analysis

Mark Roussin

Mark Roussin, CPA

157KSubscribers
32KAverage views

CPA Mark Roussin covers stocks, dividend investing, ETFs, market outlooks, and portfolio construction for people making their own long-term investment decisions.

What we appreciate about their work Mark's channel has the cadence of someone who follows the market every day and still makes room for foundational lessons. In the same month, he compared SCHD with JEPI, laid out a second-half market outlook, and showed how he would start a stock portfolio from scratch. The mix is thoughtful: longtime investors can follow his current watchlist, while newer viewers are given a way into the reasoning before a ticker ever becomes a decision.

Content topics
stock analysisdividendstax perspective
Potential partner categories
BrokeragesFinancial researchTax softwareInvestor tools
Ryan Scribner
Investing & analysis

Ryan Scribner

876KSubscribers
16KAverage views

Ryan Scribner publishes step-by-step tutorials on index funds, brokerage and crypto platforms, savings accounts, insurance, options, and other products people research before acting.

What we appreciate about their work Ryan has spent years answering the search someone types when they are ready to do something but do not yet know where to begin. His library includes a full Fidelity index-fund guide, paper-trading walkthroughs for Webull and TradingView, and a comparison of term, whole, and universal life insurance. He does not assume viewers know the interface or vocabulary already. His patient, screen-level attention turns intimidating first steps into something a person can pause, follow, and revisit.

Content topics
investing appsstocksside income
Potential partner categories
Investing appsBrokeragesBankingFinancial education
The Average Joe Investor
Investing & analysis

The Average Joe Investor

164KSubscribers
6KAverage views

The Average Joe Investor tests income portfolios, high-yield ETFs, options strategies, and retirement approaches through backtests, stress tests, and worked portfolio case studies.

What we appreciate about their work The Average Joe Investor is unusually willing to put an investing idea through its paces. His videos rank 90 high-yield ETFs by risk-adjusted returns, test 3.4 million retirement portfolios, and compare bond portfolios with his SPX income strategy. He uses those large samples to show where an appealing yield or options setup holds up, and where it breaks down, across different markets, assumptions, and retirement needs.

Content topics
dividend investingincome investingETFs
Potential partner categories
BrokeragesIncome investingRetirement toolsMarket data
Joeri Schasfoort of Money and Macro
Investing & analysis

Money & Macro

665KSubscribers
199KAverage views

Economist Joeri Schasfoort uses Money & Macro to unpack monetary policy, taxation, currencies, migration, and global economies through research-led video essays.

What we appreciate about their work Joeri treats economics as a set of mechanisms worth following past the headline. His videos on Norway's wealth taxes, China's property slump, and Japan's public debt show the former lecturer at work: he defines the moving pieces, tests the popular story against the evidence, and stays with the question when the answer is complicated. That patience makes difficult economics feel open to viewers without flattening it.

Content topics
macroeconomicscentral banksglobal economy
Potential partner categories
Financial dataInvesting platformsEconomic researchB2B finance
Damien Jordan of Damien Talks Money
Investing & analysis

Damien Talks Money

407KSubscribers
212KAverage views

UK finance educator Damien Jordan covers investing, pensions, taxes, debt, housing, and policy with direct explanations rooted in the choices households face.

What we appreciate about their work Damien pays attention to the places where a small rule can have a large effect on someone's finances. He compares SIPPs and Stocks and Shares ISAs, examines council tax, and questions what index-fund investors may be missing. His straight-talking style keeps those subjects from collapsing into one-size-fits-all answers. Viewers come away knowing which assumptions matter, especially in a UK system that can be hard to follow even for people who live inside it.

Content topics
investing basicspensionspersonal finance
Potential partner categories
Investing platformsBudgeting toolsFinancial educationUK consumer finance
Karlton Dennis
Investing & analysis

Karlton Dennis

1.1MSubscribers
9.6KAverage views

Tax advisor Karlton Dennis teaches business owners and real estate investors about deductions, entity choices, filing, and long-term tax planning through scenario-based videos.

What we appreciate about their work Karlton stays with the forms, entity choices, and timing questions that make taxes opaque for owners. His videos walk a new LLC through its first steps, explain a first business return, and examine what changes after buying a rental property. He uses recognizable situations and speaks directly, so viewers come to their own tax professional with better questions and a clearer sense of what needs attention.

Content topics
taxesdeductionsbusiness finance
Potential partner categories
Tax softwareSmall-business financeReal estate servicesBookkeeping
Aswath Damodaran
Investing & analysis

Aswath Damodaran

974KSubscribers
27KAverage views

NYU Stern finance professor Aswath Damodaran publishes full courses and current analyses on valuation, corporate finance, investment philosophy, market pricing, and company narratives.

What we appreciate about their work Damodaran invites viewers into the whole valuation process, including the uncomfortable part where a neat spreadsheet depends on judgment. His channel may move from Session 25 of a 42-part class to a fresh valuation of SpaceX, yet the same habit runs through both: numbers have to meet a story about the business. He shows his assumptions, revises them in public, and gives viewers enough of the reasoning to form their own view.

Content topics
valuationcorporate financemarkets
Potential partner categories
Financial dataValuation toolsExecutive educationInvesting platforms
Joseph Carlson
Investing & analysis

Joseph Carlson

The Joseph Carlson Show

510KSubscribers
172KAverage views

The Joseph Carlson Show follows Joseph's publicly shared stock portfolio alongside company analysis, market news, and his evolving reasoning as a long-term investor.

What we appreciate about their work Joseph turns portfolio coverage into a running journal. Viewers can watch him add $77,000 to one position, later invest $160,000 in another, and explain what he is doing when he thinks the broader market looks expensive. Those large buys become clear milestones in a longer record: each decision can be revisited as the thesis, business results, and market price change.

Content topics
dividend growthportfolio transparencystock analysis
Potential partner categories
BrokeragesFinancial researchMarket dataPortfolio tools
Alex Divinsky of Ticker Symbol YOU
Investing & analysis

Ticker Symbol: YOU

649KSubscribers
249KAverage views

Alex Divinsky's Ticker Symbol: YOU studies growth stocks through disruptive technologies, with recurring attention to AI, semiconductors, robotics, biotechnology, and ARK Invest research.

What we appreciate about their work Alex starts with the technology and works outward to the stock, which gives his growth-investing videos a recognizable point of view. His coverage of Nvidia and AI sits alongside deeper work on ARK Invest's research, SpaceX, robotics, and other businesses built around rapid technological change. His enthusiasm is open, and he gives it substance by explaining the future each company is betting on. That gives viewers a clear set of assumptions to test before deciding whether the stock's story holds together.

Content topics
growth stocksAI and technologystock analysis
Potential partner categories
AI and semiconductorsGrowth investingFinancial dataEmerging technology
Finance specialty · 10 creators

Credit Cards, Banking & Rewards

Specialists in cards, points, travel rewards, credit building, bank accounts, and consumer fintech products.

Naam Wynn
Credit & banking

Naam Wynn

335KSubscribers
90KAverage views

Naam Wynn explains credit building, credit cards, banking, business credit, and financial products with close attention to how consumers gain and preserve access.

What we appreciate about their work Naam is attentive to the small rules that can decide whether a financial product works for someone. He has walked viewers through upgrading a Capital One card without a credit check, climbing Chase's card ladder, opening a business bank account, and making sense of overlooked card perks. He speaks to viewers who want to move forward without guessing. The channel's strength is that an approval, upgrade, or new account is treated as a decision with a sequence, not a magic trick.

Content topics
credit cardsrewardsbanking
Potential partner categories
Credit buildingDigital bankingBusiness creditConsumer fintech
Sebby of AskSebby
Credit & banking

AskSebby

316KSubscribers
27KAverage views

AskSebby breaks down credit card rewards, airline and hotel loyalty programs, issuer rules, welcome offers, and redemptions for people managing complex points strategies.

What we appreciate about their work Sebby follows the details that can change a travel plan overnight. His coverage spans Sapphire benefit updates, Hyatt award availability, Marriott devaluations, transfer bonuses, United status, and a Citi card being discontinued. He is especially good at treating rewards as a living system, where one issuer change can alter the value of a whole setup. Viewers get the news, but also the context needed to decide whether to hold, apply, transfer, or wait.

Content topics
travel rewardscredit cardspoints
Potential partner categories
Credit cardsTravel rewardsAirlines and hotelsFinancial apps
Daniel Braun
Credit & banking

Daniel Braun

245KSubscribers
89KAverage views

Daniel Braun covers credit cards, rewards, credit scores, savings accounts, and personal money decisions through timely comparisons and updates to his own strategy.

What we appreciate about their work Daniel is willing to revisit advice when the products change or his own experience points somewhere new. His own wallet update sits alongside a video on retiring the Chase Trifecta after six years, while another asks when travel cards are simply a bad fit. He lets viewers see the reasoning, including why a once-sensible setup no longer works for him, which feels more honest than a static list of best cards.

Content topics
credit cardsrewardspoints
Potential partner categories
Credit cardsBankingTravel rewardsConsumer fintech
Mark Reese
Credit & banking

Mark Reese

94KSubscribers
12KAverage views

Mark Reese tracks credit card launches, issuer changes, loyalty-program devaluations, credit scores, and the real-world value of travel rewards.

What we appreciate about their work Mark pays attention to the moment when a familiar card stops being the obvious choice. His Amex Gold versus Sapphire Preferred comparison says plainly that the answer changed, while his Priority Pass and hotel-points updates trace how benefits lose value over time. He also tests offers in the real world, including nine attempts to use an Amex Platinum dining credit. That follow-through invites viewers to look past the headline benefit and ask what they will actually be able to use.

Content topics
credit scorescredit cardsconsumer credit
Potential partner categories
Credit cardsCredit monitoringBankingConsumer fintech
Ben Hedges of The Credit Shifu
Credit & banking

Ben Hedges

The Credit Shifu

235KSubscribers
7.2KAverage views

Ben Hedges, known as The Credit Shifu, covers card launches, issuer news, rewards strategy, airport lounges, transfer bonuses, and responsible credit use.

What we appreciate about their work Ben's channel has the alertness of someone who knows a rewards program can change while you are still planning the trip. He tracks quarterly Chase categories, Amex goodwill credits, transfer bonuses, new lounge openings, and the cards in his own wallet with remarkable consistency. That pace grew from his own experience learning American credit after moving here without an established score. The result is coverage that remembers both the beginner and the seasoned points traveler.

Content topics
travel rewardspremium cardscredit
Potential partner categories
Credit cardsTravel rewardsHotels and airlinesCredit monitoring
Magnified Money
Credit & banking

Magnified Money

54KSubscribers
10KAverage views

Magnified Money reviews checking and savings accounts, credit-building apps, business banking, cards, and fintech tools through long-term tests and direct product comparisons.

What we appreciate about their work Magnified Money pays attention to the products that quietly shape a person's financial week. The channel has revisited Lili after five years, Current after two, and asked whether a redesigned Chime Credit Builder improved on the original. A long memory matters in fintech, where a polished launch rarely tells you how an account will age. By returning to products after the novelty wears off, the reviews feel rooted in ownership rather than a first impression.

Content topics
banking reviewsfintechcredit
Potential partner categories
Digital bankingCredit buildingBudgeting appsSmall-business finance
Dayana of Dayana Plays
Credit & banking

Dayana Plays

29KSubscribers
3.9KAverage views

Dayana Plays covers credit building, high-yield savings, credit cards, banking products, and rental-property finances for people strengthening their everyday money systems.

What we appreciate about their work Dayana speaks to the moment when someone knows they need to build credit or earn more on savings but feels unsure where to begin. She pairs 800-score and high-yield-account guides with long-term ownership updates, including five years with SoFi, and she has opened her own books on income from three rental properties. Those real-number check-ins give the channel warmth. The viewer is learning alongside someone willing to show what the products and decisions look like in her own life.

Content topics
credit buildingcredit cardsbanking
Potential partner categories
BankingCredit monitoringSavings productsConsumer fintech
Anthony Venture
Credit & banking

Anthony Venture

15KSubscribers
7.2KAverage views

Anthony Venture follows credit card news, bank bonuses, lounge access, airline and hotel rewards, issuer rules, and evolving strategies for earning and redeeming points.

What we appreciate about their work Anthony treats rewards as a moving system that has to be watched after a card enters the wallet. He has covered a changed Chase approval algorithm, hotel-redemption devaluations, lounge access without a flight, and a new Amex strategy of his own. He organizes that stream around the decision a cardholder now faces. The channel feels like a well-kept field notebook for people trying to keep their own points plans current.

Content topics
credit cardsrewardsbanking
Potential partner categories
Credit cardsTravel rewardsHotels and airlinesFinancial apps
Calby Ng
Credit & banking

Calby Ng

12KSubscribers
12KAverage views

Calby Ng tests premium card benefits, lounges, warranties, mortgage offers, hotel treatment, bill negotiation, and other promises that are easy to accept on paper.

What we appreciate about their work Calby keeps asking the question that separates a benefit on paper from one you can count on: what happens when you actually try to use it? He filed an extended-warranty claim, visited an Amex Centurion Lounge, tested Bilt mortgage payments, and called 30 lenders to compare actual offers. Those are inconvenient experiments, which is part of why they matter. The channel catches the friction hidden between a card's marketing page and a customer's real afternoon, giving viewers evidence they would struggle to gather alone.

Content topics
card benefitstravel rewardsconsumer tests
Potential partner categories
Premium cardsTravel platformsHotels and loungesFinancial technology
John Liang
Credit & banking

John Liang

657KSubscribers
9.4KAverage views

John Liang covers credit cards, travel rewards, bank accounts, investing, and everyday spending through fast-paced comparisons built around specific offers and tradeoffs.

What we appreciate about their work John understands that choosing a card often comes down to details people skim past: annual fees, point values, transfer options, and whether a bonus fits normal spending. His eight-year retrospective on the Amex Gold is a good example of the channel at its best, because the perspective comes from living with a product, not reading its launch sheet. Even when the editing moves quickly, he keeps the terms viewers need to slow down and compare.

Content topics
credit cardsinvesting basicsconsumer money
Potential partner categories
Credit cardsTravel rewardsDigital bankingInvesting apps
Finance specialty · 5 creators

Real Estate & Housing

Creators who make housing economics, ownership, rental property, and real estate operations understandable through real examples.

Graham Stephan
Real estate & housing

Graham Stephan

5.2MSubscribers
429KAverage views

Graham Stephan brings a real estate investor's perspective to personal finance, housing, markets, interest rates, spending, and long-term investing.

What we appreciate about their work Graham has spent years making the news feel personal: what a Fed decision might mean for a mortgage, why a retirement account moved, or whether a housing opportunity is worth the work. His reflection that making millions in real estate "wasn't worth it" is a good example of what keeps the channel honest. He can cover a market jolt at full speed, then step back and question the assumptions that once guided his own decisions.

Content topics
real estate investinghousingmacroeconomics
Potential partner categories
Real estate platformsInvesting appsBankingHome finance
Shelby Church
Real estate & housing

Shelby Church

1.9MSubscribers
30KAverage views

Shelby Church investigates housing, homebuilding, rental properties, consumer technology, and creator economics through personal experiments, tours, and detailed cost breakdowns.

What we appreciate about their work Shelby is at her best when she can touch the thing she is evaluating. She has taken viewers inside her Joshua Tree build, tested a robot lawnmower and a luxury trailer, and looked closely at why 3D-printed homes have not delivered on their early promise. The result feels like learning alongside a curious, skeptical friend. Price matters, but so do maintenance, design, inconvenience, and whether something actually works in real life.

Content topics
rental propertieshousingcreator economics
Potential partner categories
Housing platformsHome technologyReal estate servicesConsumer products
Kerry Tarnow
Real estate & housing

Kerry Tarnow

379KSubscribers
80KAverage views

Kerry Tarnow explores prefab homes, modular construction, attainable housing, and real ownership tradeoffs through on-site tours, price discussions, and industry updates.

What we appreciate about their work Kerry's curiosity is contagious. He will tour a 400-square-foot two-bedroom prefab or a rooftop-deck model, then travel to an island to examine a steel-frame home, always noticing the detail that makes a floor plan live differently than it looks on paper. The enthusiasm never erases the real questions about land, installation, construction, and total cost. He gives an emerging corner of housing the patient, on-the-ground attention it rarely receives.

Content topics
prefab homeshousing affordabilityreal estate
Potential partner categories
Home buildersReal estate platformsHome financeProperty technology
Chad Carson of Coach Carson
Real estate & housing

Coach Carson

139KSubscribers
9.1KAverage views

Real estate investor and educator Chad Carson teaches deal analysis, creative financing, rental management, and financial independence through a deliberately small-portfolio philosophy.

What we appreciate about their work Chad's idea of winning at real estate has always included getting more of your life back. That is why a video about putting 40% down can live beside a story about eight rentals buying someone freedom, or a plan to leave a job in ten years. He teaches the mechanics of financing and property management without turning endless acquisition into the only scorecard. The small-portfolio approach begins with a question many investors eventually face: how much is enough?

Content topics
rental propertiesfinancial independencereal estate
Potential partner categories
Real estate platformsLandlord toolsMortgage and lendingHome services
Rob Abasolo of Robuilt
Real estate & housing

Robuilt

449KSubscribers
12KAverage views

Rob Abasolo's Robuilt channel documents short-term rental investing through acquisition, financing, design, guest experience, operations, and detailed walkthroughs of active projects.

What we appreciate about their work Rob treats a short-term rental as both an investment and a hospitality business. His videos move easily between cash-flow math, kitchen setup, a guest who canceled but never left, and the decision to sell properties when the strategy changes. That range is what makes the project walkthroughs feel honest. Viewers see the polished design, but they also see the awkward operational details and changing market assumptions that determine whether a rental works after the photos are taken.

Content topics
rentalsshort-term rentalsreal estate scaling
Potential partner categories
Short-term rentalsProperty technologyHome designReal estate finance
Finance specialty · 6 creators

Retirement & Financial Independence

Planning-focused channels about long-term portfolios, retirement income, financial independence, and life after full-time work.

Erin of Erin Talks Money
Retirement & FI

ErinTalksMoney

Erin Talks Money

404KSubscribers
107KAverage views

Erin Talks Money focuses on retirement, Social Security, investing behavior, and the planning questions households face as work gives way to later life.

What we appreciate about their work Erin has a calm way of questioning retirement rules that people often repeat without examining. She has unpacked Roth assumptions, a misunderstood Social Security statistic, what different nest eggs may actually pay, and research suggesting that some people could be saving too much. Her scenarios respect the fact that retirement is personal. The focus stays on better questions about timing, tradeoffs, and the life a plan needs to support; no single number is treated as universal.

Content topics
retirementSocial Securityfinancial planning
Potential partner categories
Retirement planningWealth managementInsuranceFinancial software
Tae Kim of Financial Tortoise
Retirement & FI

Tae Kim

Financial Tortoise

344KSubscribers
28KAverage views

Tae Kim's Financial Tortoise channel teaches patient wealth-building through index funds, retirement planning, portfolio design, intentional spending, and a long-term money philosophy.

What we appreciate about their work Tae has built a finance channel around the radical idea that enough can be enough. He asks why $2.5 million may be a sweet spot, which five money decisions matter most, and why one broad index fund may serve many investors for a lifetime. Even his warnings about concentrated stock or early-retirement risk feel consistent with the Financial Tortoise name. The point is a durable plan with fewer moving parts, one someone can live with for decades.

Content topics
financial independenceindex fundsmoney philosophy
Potential partner categories
Retirement accountsIndex investingFinancial planningWorkplace benefits
Rose Han
Retirement & FI

Rose Han

1.1MSubscribers
146KAverage views

Rose Han connects investing and everyday money decisions with candid personal stories about debt, financial independence, mindset, travel, and designing a freer life.

What we appreciate about their work Rose is willing to talk about the emotional side of money without losing sight of the numbers. Her video on scarcity programming sits naturally beside her breakdowns of saving the first $10,000, car costs, and habits she credits with building wealth. That mix feels true to her own story of confronting student debt and rethinking a Wall Street career. Viewers are invited to decide what freedom looks like in their own lives.

Content topics
financial freedominvestingmoney habits
Potential partner categories
Investing platformsFinancial educationTravel and lifestyleWealth-building tools
Brian Preston and Bo Hanson of The Money Guy Show
Retirement & FI

The Money Guy Show

685KSubscribers
53KAverage views

Financial advisors Brian Preston, CPA, CFP, PFS, and Bo Hanson, CFA, CFP, host The Money Guy Show's planning conversations and viewer Q&As.

What we appreciate about their work Brian and Bo make long-term planning feel like a continuing conversation, with room for a rule of thumb to be tested against a real life. Their Financial Order of Operations gives viewers a dependable starting point, but they are just as willing to revisit the 4% rule, compare home-buying guidelines, or ask when aggressive saving is crowding out nearer-term goals. The chemistry matters too. One host will push a premise while the other adds the caveat that keeps a tidy answer honest.

Content topics
retirement planningwealth buildingfinancial order
Potential partner categories
Financial planningRetirement toolsInvesting platformsTax software
Azul Wells
Retirement & FI

Azul

411KSubscribers
22KAverage views

Fee-only financial adviser Azul Wells focuses on the years around retirement, covering portfolio decisions, Social Security, Medicare, spending, identity, and life after work.

What we appreciate about their work Azul keeps returning to a question that retirement math alone cannot answer: what are you retiring toward? His series on identity sits beside videos about losing a spouse, retiring at 55, and whether a $500,000 portfolio can support dividends. He speaks with the calm of someone who has spent decades hearing real planning concerns. The result is a channel that treats time, health, and relationships as part of the retirement plan, not footnotes to it.

Content topics
retirement incomeSocial SecurityMedicare
Potential partner categories
Retirement planningMedicare navigationFinancial softwareHealthy aging
Joe Kuhn
Retirement & FI

Joe Kuhn

124KSubscribers
21KAverage views

Joe Kuhn draws on his own retirement after an operations career to discuss withdrawals, health care, spending, marriage, identity, routines, and life beyond work.

What we appreciate about their work Joe talks about retirement from the other side of the decision. He has shared the expenses that surprised him during his first seven years, the conversation married couples often avoid, and the difficulty of knowing what to retire toward. That specificity makes the channel feel less like a projection and more like a thoughtful debrief from someone still learning. He is especially good at naming the emotional questions that a withdrawal-rate calculation cannot settle.

Content topics
retirement lifestyledecumulationcouples
Potential partner categories
Retirement planningHealth insuranceFinancial softwareActive aging
Finance specialty · 7 creators

Money Audits, Interviews & Stories

Audits, interviews, and first-person formats that show how money choices play out in relationships, careers, businesses, and real lives.

Caleb Hammer
Audits & interviews

Caleb Hammer

3.5MSubscribers
1.3MAverage views

Caleb Hammer's Financial Audit format puts real budgets, debts, spending patterns, and difficult tradeoffs on screen through direct conversations with each guest.

What we appreciate about their work Caleb does not let a budget stay theoretical. Guests often arrive with years of stress packed into a few numbers, and he keeps asking until the habits beneath them become visible. His directness gets attention, but the format works because choices and consequences stay connected. Viewers see how financial damage accumulates decision by decision, and how recovery has to be built the same way.

Content topics
financial auditsdebtspending behavior
Potential partner categories
Budgeting toolsDebt solutionsCredit monitoringFinancial wellness
JJ Buckner
Audits & interviews

JJ Buckner

245KSubscribers
55KAverage views

JJ Buckner examines income, debt, housing costs, work, and financial freedom through conversational commentary about the pressures facing everyday households.

What we appreciate about their work JJ keeps his eye on the money conversations happening in comment sections, break rooms, and family kitchens. He follows workers posting their paychecks, people racing to clear their mortgages, Americans giving up on saving, and the growing appeal of spending nothing. His delivery is conversational because the subject is personal. He hears the frustration behind a trend, then asks what it says about the cost of an ordinary life and the choices people still control.

Content topics
income transparencycareersmoney commentary
Potential partner categories
Debt solutionsBankingCareer platformsHousehold finance
JC Rodriguez
Audits & interviews

JC Rodriguez

572KSubscribers
203KAverage views

JC Rodriguez brings candid questions about debt, income, investing, and financial ambition into street interviews with students, athletes, entrepreneurs, and everyday earners.

What we appreciate about their work JC's interviews are built around a simple act that finance content often skips: asking people directly. Medical students talk about debt, WNBA players name their biggest investments, and quiet millionaires explain how they built wealth. The answers are personal and sometimes surprising, which is exactly why the format works. Instead of presenting one polished path, JC creates a record of how differently people understand money at the point where their own lives meet it.

Content topics
street interviewsdebtincome transparency
Potential partner categories
Consumer researchBankingBudgeting toolsCareer platforms
Romain Faure
Audits & interviews

Romain Faure

40KSubscribers
27KAverage views

Romain Faure builds one-on-one financial audits around debt, housing, retirement, failed businesses, and the emotional strain carried inside household numbers.

What we appreciate about their work Romain begins where financial decisions and a person's sense of security collide: a rushed home purchase, a strong net worth that still cannot quiet the worry, or retirement approaching without savings. He uses the numbers to bring structure, then keeps asking what the pressure is doing to the person living with it. His audits feel close and honest because the guest never disappears behind the spreadsheet.

Content topics
financial auditsdebtretirement readiness
Potential partner categories
Budgeting appsDebt solutionsFinancial coachingRetirement tools
The Iced Coffee Hour hosts
Audits & interviews

The Iced Coffee Hour

1.6MSubscribers
236KAverage views

The Iced Coffee Hour, hosted by Graham Stephan and Jack Selby, publishes long-form conversations about money, business, housing, careers, risk, and unconventional lives.

What we appreciate about their work Graham and Jack are at their best when a guest's story needs more than a tidy lesson. They can move from housing with an investor to Humphrey Yang on wealth or the economics of a $50 million Pokemon collection without treating any of those as a quick sound bite. Their curiosity follows the choices behind the balance sheet, and the length gives contradictions time to surface. The conversation is allowed to stay complicated.

Content topics
founder interviewswealth storiesbusiness
Potential partner categories
Financial servicesBusiness softwareInvesting platformsProfessional audiences
Ramit Sethi
Audits & interviews

Ramit Sethi

I Will Teach You To Be Rich

1.1MSubscribers
78KAverage views

Ramit Sethi combines money systems and spending philosophy with candid conversations about couples, earning, retirement, financial anxiety, and the psychology inside everyday decisions.

What we appreciate about their work Ramit listens for the sentence underneath the spreadsheet. A couple earning $150,000 can still feel broke; a higher-earning wife can carry a husband's shame; someone ready to retire can be held back by a partner's fear. His conversations make room for those tensions without abandoning the numbers or the hard decisions they require. The result is finance content that recognizes a plan can be mathematically sound and still fail if the people living with it do not feel heard.

Content topics
couples moneymoney psychologyconscious spending
Potential partner categories
Wealth managementCouples financeCareer toolsPremium lifestyle
Julia La Roche
Audits & interviews

The Julia La Roche Show

73KSubscribers
19KAverage views

Julia La Roche hosts in-depth conversations with investors, executives, founders, and academics about markets, economics, business, policy, and technology.

What we appreciate about their work Julia gives a guest enough time to build an argument, then keeps asking until the assumptions underneath it come into view. Her guest lineup spans inflation, private credit, housing, gold, labor participation, and recession signals, often with people who sharply disagree about what comes next. The show leaves those differences intact. Viewers hear how experienced market thinkers reason, where their evidence is strongest, and where a forecast still rests on judgment.

Content topics
macroeconomic interviewsmarketseconomic policy
Potential partner categories
Financial mediaInvesting platformsB2B financeExecutive thought leadership
For brands and agencies

How to choose the right finance creator

The biggest channel is rarely the only sensible answer. Start with the decision you want the audience to make, then match the creator, format, and proof to that job.

Step 01

Define the audience problem

Be specific about life stage, financial intent, product eligibility, and the action that matters after the video.

Step 02

Match the creator’s format

A financial audit, tutorial, portfolio update, interview, and property walkthrough each earn attention in different ways.

Step 03

Vet current delivery

Review recent long-form views, topic consistency, audience geography, brand safety, and prior integrations. Subscriber count alone is not enough.

Step 04

Build a measured test

Give the creator room to explain the product naturally, then track qualified traffic, conversion, retention, and repeat potential.

How the Finance 50 Was Chosen

Creators Agency chose the Finance 50 by reviewing each channel for clear explanations, useful financial education, respect for the audience, an original point of view, and a body of work that adds something worthwhile to the finance conversation. Public YouTube data helped us understand each channel, but no formula determined the final list.

Metrics

Subscriber totals and average long-form views were rounded from public YouTube data reviewed July 15, 2026. Average views use the latest ten eligible public long-form uploads when available, with Shorts excluded. For less-active channels, we used their most recent long-form publishing period instead of treating inactivity as a view count. Public counts change constantly, so use them as directional snapshots rather than live reporting.

Organization and ordering

The page is organized by primary specialty, with content topics noted where a creator crosses lanes. The order within each section supports that organization and is not a one-to-fifty ranking.

Corrections and consideration

No creator paid for inclusion. To suggest a factual correction or a creator for a future edition, contact the Creators Agency team. Inclusion does not promise outreach, availability, or a commercial relationship.

Collaboration badge disclosure

Collaboration badges reflect completed, separately tracked brand activations Creators Agency has facilitated with that creator across channels and formats. One activation is a separately delivered sponsor, platform, and content placement; several activations can belong to one campaign. Counts exclude repost-only distribution, licensing and usage-rights add-ons, test records, cancellations, external deals, open slots, package trackers, performance bonuses, and duplicate records. They are not counts of signed contracts, are rounded down to conservative thresholds, and do not imply exclusive representation. Creators without a badge may still have worked with Creators Agency.

Frequently asked questions

Who are the biggest finance creators on YouTube?

Among the largest channels in this guide are Mark Tilbury, Graham Stephan, Caleb Hammer, Minority Mindset, Erika Kullberg, Brian Jung, and Humphrey Yang. Subscriber size is only one signal, so the list also includes smaller specialists with meaningful public long-form audiences.

How did Creators Agency choose the Finance 50?

Creators Agency chose the Finance 50 by looking for creator-led channels that make finance more understandable, useful, and honest about tradeoffs. A clear point of view, respect for the audience, a meaningful body of long-form work, and a distinct contribution to the finance conversation mattered more than any single number.

Does Creators Agency represent every creator on this list?

No. Inclusion in the Finance 50 does not mean a creator is on the Creators Agency roster. A collaboration badge only indicates a verified minimum of completed brand activations facilitated by Creators Agency and never implies exclusive representation.

What does average views mean?

It is the rounded arithmetic average from each channel's latest ten eligible public long-form uploads when available. Shorts were excluded. For less-active channels, we used the most recent long-form publishing period so the figure reflects how their videos performed when they were publishing.

Can Creators Agency help a brand work with these creators?

Yes. Creators Agency can help with creator discovery, fit, outreach, negotiation, campaign structure, and measurement. Availability and commercial relationships vary by creator and campaign.

Build the right shortlist

Plan your next creator partnership with us

Bring us your brief, budget, or early idea. We will help you choose the right creators, structure the campaign, and plan what to measure.

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