Creators Agency Research
We study where brands buy, when they return, and how sponsored videos perform. Every report includes the methods and limits behind the numbers. For a specialty-by-specialty view of creator-led channels, browse our Top YouTube Creators series.
Latest research
Research report / July 2026
Where brands appear, where they return, and how marketers can build smarter YouTube sponsorship tests. The report covers observed sponsor returns, sponsored-video views, channel size, brand-creator niche fit, and what a separate cohort of 272 managed brand programs suggests about starting broader and buying again.
Each brief answers one common planning question with a public table, plain-language take, and the limits behind the number.
Among 3,170 comparable videos, 53.5% met or beat the channel's usual views.
Read the brief → Sponsor categoriesCompare weighted activity and brand count across 12 sponsor categories.
Read the brief → Channel sizeSee which channel size was used most and which had the highest observed renewal.
Read the brief → SoftwareSee where software and online-tool brands appeared and returned.
Read the brief → Sponsor listCompare appearances, channels, and concentration for the top ten brands.
Read the brief →What we study
How sponsor activity moves across brand categories, creator topics, and channel sizes.
Observed same-brand returns that can help marketers choose the next audience to test.
Clear denominators, definitions, and limits so a useful pattern does not become a false promise.