Build a private one-page rate card
A rate card is a private sheet for your deal math. Start with at least 10 recent videos that are like your next upload. Each should be old enough to have most of its views. Leave out a rare hit or clear miss. Then use the average.
Before you quote a fee, check the brand goal, your value, brand interest, and all work and rights. Then use that view count to test a base CPM. Our set has more than 4,000 sponsored deliverables from 2021 through July 2026. More than 95% were United States campaigns, and all fees were in USD. About 75% were finance or business YouTube mid-rolls. About 90% of those fell from $50 to $200 CPM. The median was near $100. This is a guide, not a set price.
Rate card, media kit, or quote?
These tools do three jobs. Keep them apart. Your rate card can stay private.
| Tool | What it does | What goes in it |
|---|---|---|
| Rate card | Checks your deal math. | Normal views, base fee, rights, and notes. |
| Media kit | Shows why your audience is a fit. | Audience facts, past work, and proof. |
| Deal quote | Prices one clear job. | Exact work, dates, rights, and total fee. |
Price the job in this order
A CPM check helps. It is not the whole price. Learn what the brand needs before you name a fee.
Brand goal
Ask what the ad must do. The goal may be reach, leads, sales, or app use.
Your value
Check audience trust, topic fit, past proof, and the work it takes to make a good ad.
Brand interest
Look at need, timing, demand, repeat work, and how much the brand wants your slot.
Full scope
Set the ad type, work, edits, post date, rights, and limits. Then set the fee.
These checks shape the plan. The free market sets the final fee.
Keep trust first. Give a fair view forecast. Do the work you sold. The brand still owns its product, offer, page, and sales path.
What our 2026 data says
We checked more than 4,000 sponsored deliverables that we helped run from 2021 through July 2026.
Data review: Reviewed by Apple Crider on July 21, 2026.
About 90% of those finance and business mid-rolls fell from $50 to $200 CPM. This is the real spread in our data. It is not a price rule.
The CPM uses the creator's full fee to make and post one mid-roll. It does not include usage rights, exclusivity, or other added work.
normal views ÷ 1,000 × CPM
| Normal views | At $50 CPM | At $100 CPM | At $200 CPM |
|---|---|---|---|
| 10,000 | $500 | $1,000 | $2,000 |
| 25,000 | $1,250 | $2,500 | $5,000 |
| 50,000 | $2,500 | $5,000 | $10,000 |
| 100,000 | $5,000 | $10,000 | $20,000 |
For more detail on the data and what moves CPM, read our full YouTube sponsor rate guide.
Find your normal views
Do not use your top video or your sub count. Use a fair view forecast for the next sponsor post.
- Pick at least 10 recent videos that look like your next upload in topic and form.
- Give each video time to settle. It should be old enough to have most of its views.
- If one is a rare hit or clear miss, swap it for the next fair match. Keep at least 10 videos.
- Add the view counts. Divide the sum by the number of videos you used. This is your normal view check.
Save the video list and date. It lets you tell a brand how you made the forecast. Use our CPM guide if you want to check an offer in more depth.
Add the full scope
These marks show what often happens in our deals. They are not rules. The right fee can be more or less.
Dedicated video
Often about 2× the mid-roll fee. It takes the full upload slot, so check the work and fit.
Usage rights
Often adds about 20% of the base fee per 30 days. Name where and how the brand may run the clip.
Exclusivity
Often adds about 10% of the base fee per 30 days. Name the rivals, market, and exact dates.
Other work
New cuts, raw files, rush work, and more edit rounds may add cost. Price the work once it is clear.
Your one-page rate card
Copy these fields into a doc. Keep the sheet private by default. Use it to check each deal.
YouTube sponsor rate card
USD
Last changed: __________
Creator and channel
Brand goal
What should this ad do?
Audience value and fit
Trust, topic, past proof, and why the offer fits.
Brand interest
Need, timing, demand, repeat work, and open slots.
Normal views
At least 10 mature, like-for-like, non-outlier videos.
Base mid-roll
Length, spot, script plan, edit rounds, and post date.
Usage rights
Where, how, length of use, and added fee.
Exclusivity
Named rivals, market, dates, and added fee.
All other work
Extra cuts, raw files, rush work, report, links, and any other task.
Base fee
Total quote and terms
Total fee, pay date, and how long the quote is open.
Check the goal, value, interest, and full scope before you use the math.
Use the sheet on a live offer
- Ask for the goal and full scope before you quote.
- Match the offer to the work on your sheet.
- Run the base fee check with your normal views.
- Use fit, proof, demand, and brand interest to set the quote.
- If the budget is low, cut work or rights. Do not cut the fee for the same job by habit.
- Give honest view and result facts. Do not promise sales you cannot control.
A lower fee on a first test can make sense if you want the proof or the tie. A higher fee can make sense when fit and demand are strong. Neither choice is a rule. Write down why you made it.
When the scope is clear, you can send a deal quote. When it is not, share your media kit and ask more questions. For help with the talk, use our guide to brand deal negotiation.
When to update the card
Change it when the facts change. Keep the date on the sheet.
- Your normal views move and stay at the new level.
- You gain good proof from a past brand deal.
- Brand demand for your open slots goes up or down.
- Your work, rights, or deal terms change.
Check the sheet before each quote. Old math should not set a new deal.
Frequently Asked Questions
Use $50–$200 CPM as a guide, not a rule. Our data covers more than 4,000 sponsored deliverables from 2021 through July 2026. More than 95% were United States deals, and all fees were in US dollars. About 75% were finance or business YouTube mid-rolls. About 90% of those fell in this range, and the median was near $100. CPM is the creator's full fee to make and post the mid-roll. Added rights and other terms are separate. The free market sets the final fee.
You can share it when the scope is clear, or keep it as a private check. Ask what the brand needs first. If work or rights are not set, say your rate covers only the base mid-roll and may change.
In our deals, a full sponsor video often costs about two times a mid-roll. This is a common planning mark, not a rule. Set the final fee from the brand goal, work, audience fit, demand, and upload slot.
In our deals, usage often adds about 20% of the base fee per 30 days. Exclusivity often adds about 10% per 30 days. These are guides, not rules. Write where the content may run, the named rivals, and the exact dates.