Ask who watches, why the product fits, what the creator will make, what each side must check, and what result can be tracked.
A cheap ad with no fit can waste more than a high fee for the right work. This is why a brand should not start with “What is your rate?”
Start with trust and value. Then set the work, proof, and report. Talk about the fee after the creator is open to the idea.
Ask these questions in a clear order
What need or choice brings people to this channel?
How could it help the viewer in a true way?
Use at least 10 full-grown, non-outlier videos.
Ask about past work, sales, or other useful results.
Name the video topic, ad spot, and next action.
Set the draft, checks, post plan, links, and report.
Ask about bad fit, weak claims, and creator limits.
Check the rules that fit the platform and place.
Set the link, action, report facts, and owners.
Keep it beside the value and full work.
Save the answers on the call
Use the same sheet for each creator. It helps your team compare clear facts. It does not approve or reject a person.
Brand Call Sheet
Use the same clear questions on each creator call.
Your choices stay in this browser. This tool does not send your notes to Creators Agency.
Check the viewer before the channel size
Two money channels may serve very different people. One may help new investors. One may help small firms. The product may fit one and not the other.
Ask which topics draw the right people. Ask for the viewer country that matters to the offer. Read comments for real needs and questions. Do not turn one comment rate into a rule.
For view math, use at least 10 recent videos that had time to grow. Pick videos like the planned work. Remove rare highs and rare lows. Keep the average and range.
Ask for a useful ad plan
Ask where the product fits in the video and why. A true link to the topic is worth more than a forced ad spot.
Ask what the creator needs from the brand. This may include product access, claim proof, key points, words to avoid, a link, or an offer. Let the creator keep a voice their viewers know.
Make claims and the paid tie clear
Ask what the creator can support and what they will not say. Give proof for each product claim. Send hard rule questions to the right review team.
YouTube says paid work must be marked in Studio. The FTC says a paid tie must be clear. Other duties may also apply.
Checked July 21, 2026This guide is not legal advice. Ask a skilled lawyer or rule expert when the duty is not clear.
Set work, links, and reports
Ask who writes the first draft, who checks it, and what counts as done. Ask what happens if the plan changes. Put the agreed work, terms, and pay steps in writing.
Before the post, set the action, link, code if useful, and report facts. The brand owns its page and sales path. The creator owns clear content and the agreed ad spot. Sales depend on both sides.
Put the fee beside its reason
Do not ask for a fee before the value plan and work are clear. Once the creator shows interest, ask about price.
Keep the fee next to the brand value, creator work, ad type, review work, post plan, and report work. Use the sponsor rate calculator for the math.
A vague answer is a reason to ask more. It is not an automatic pass or fail.
Frequently Asked Questions
Ask who watches, why the product fits, what the creator may make, what proof can be shared, and what work each side will do.
Use at least 10 recent videos that had time to grow. Pick videos like the planned work, remove rare highs and lows, and keep the average and range.
Yes. Ask how the paid tie will be clear, then check current FTC, YouTube, product, and local rules with the right review team.
Bring us your goal and buyer.
We will help you plan the right creator search, questions, and campaign work.